Think like an editor

If you want to be a successful real estate agent, you need to communicate well. If you’ve got the gift of the gab, but can’t follow up with a well-crafted written note – pay an expert to do it for you. No matter your area of specialty, your style of communication must be on point. 

What would you do if you planned to publish a magazine? Think like an editor or publisher. Work out who your audience is, their likes and aspirations, their income bracket, what they enjoy reading about and how they like it presented. You will be judged on the quality of work you produce for content, presentation, consistency, authenticity, and ability to add value. 

That means your marketing materials – from newsletters and brochures to social media and website – must be cohesive. Using several distribution channels to share your news, on-brand, ensures your target audience receives it somehow, somewhere. Once you have decided who your audience is, establish a tone and style of communication that suits them. It’s all about finding the right language to help build your brand, credibility and reputation.

A magazine has a distinguishable look and feel, and so should your marketing materials. A picture paints a thousand words is still true today. Low-resolution, poor-quality images won’t do you any favors. Don’t forget to fact-check before publishing or sharing anything you haven’t had verified. Keep demonstrating honesty and integrity, and prospects will remember you when they need to buy or sell real estate.