Sound on!

With all the hype around social media, apps, AI and the metaverse – don’t forget the tool that dates back to the beginning of creation. Your voice. “When all the world is a hopeless jumble” and modern tech seems to be gaining the upper hand, get back to basics. Make a call.

As much as there is pressure to connect with the digital world, there is equal impetus towards finding time to unplug. People might begin to set aside time to disconnect from apps, or social media, but they could struggle to avoid the opportunity to engage with a real, live person. Of course, the smartphone is invaluable when it comes to camera functionality, and being able to send texts or engage via social media at all hours. Today people are working across multiple time zones, so they can’t question your timing.

Seth Godin says, “It’s easy to see the trend toward convenience in many areas of our lives. Tim Wu has pointed out that people will trade privacy, money or friendships in exchange for convenience. But… there’s a countertrend. Sourdough is far less convenient than buying a loaf of Wonder bread. Running a triathalon is less convenient than driving to wherever it is you’d like to go. And the best programmers still code by hand, even though there are plenty of apps that would make it easier to create average user interactions. The battle for most convenient is fierce. It might be easier to stake out your claim to interactions and products that are less convenient, but worth it.”

Relationships are still the key to success in real estate. Use your voice.